Paid Ads
Paid advertising is the powerhouse of your digital marketing strategy, seamlessly spanning platforms like Google, Facebook, and more. Whether boosting traffic, generating leads, or expanding your brand, paid ads deliver fast, precise results, putting your business front and center.
Smart Spending, Big Results
Paid ads offer flexible budgets for businesses of all sizes. With targeted, pay-per-performance models, you reach the right audience without overspending, maximizing ROI.
The Power of Paid Ads
Paid advertising boosts visibility and delivers measurable results on any budget. With precise targeting, you connect with the right audience at the right time, driving immediate impact and scalable growth while making every dollar count.
At Ventura Digital, we offer a full suite of paid advertising options, each designed to help you achieve your unique marketing goals and reach the right audience across multiple platforms. Here’s a breakdown of the paid ads we can create for you:
Search Ads
Search ads capture high-intent traffic by appearing on search engines like Google and Microsoft Ads when users look for keywords related to your business. These text-based ads target people actively searching for products or services like yours, driving qualified traffic to your website.
Targeted Demographics
Each paid search campaign is custom tailored to your ideal customer based on many different demographic factors. This results in higher conversions and lower cost-per-click because you’re targeting qualified buyers.
Goal Oriented
Whether you have one advertising goal or ten, paid search can satisfy all of them through dedicated campaigns tailored to one specific end-user goal.
Real-Time Measurement
To ensure that keywords and ads are performing as expected, each paid search campaign is diligently monitored, adjusted, and measured to keep your conversions up and costs down.
Display Ads
Display ads use banners, images, and videos to grab attention across websites and apps, reaching a huge audience. The Google Display Network covers 90% of internet users worldwide across 2 million+ websites, YouTube, and apps. These ads connect you to a broad audience and can retarget your website’s past visitors to bring them back to your site.
In addition, display ads on the Microsoft Audience Network can reach 1 billion users across major Microsoft properties like MSN and LinkedIn, boosting your brand’s visibility and engagement.
We help clients target the right audience across these networks, within their budget. Our goal is to make your ads impactful and effective, delivering real results.
Banner Ads
Banner ads are the oldest and most popular display advertising method. These are the thin, rectangular banners that we see at the top or bottom of a page, and sometimes intermittently throughout the content.
TrueView Video
Have you ever been on a YouTube binge and an ad pops up with the option to skip in x seconds? That’s a TrueView Video ad. Users are given the option to skip or view your video in its entirety before proceeding to their requested content.
Sidebar Ads
Sidebar ads are another very common display ad format that is often used for sponsored content on the sidebar section of a website. Sidebar ads are also used for Product Listing Ads in Google Search.
Interstitial Ads
This is a full-screen display ad that often pops up between user activities. Interstitial ads are often used for list building or to offer incentives if a user is attempting to leave the site.
Rich Media Ads
Rich media ads are exactly what they sound like. They are display ads that are designed to encourage interaction by clicking on roll-overs.
Overlay Ads
Overlay das are the less-obtrusive cousins to an interstitial ad. While they are still a large pop-up ad, they are typically semi-transparent to allow for continued user-experience despite the ad.
Social Media Ads
Social media platforms like Facebook and Instagram provide unparalleled targeting power, placing your ads directly in front of the right audience. From eye-catching image and video ads to engaging carousel formats, we tailor your campaigns to reach specific demographics based on interests, behaviors, and more, driving meaningful engagement and skyrocketing your brand’s visibility.
What's So Special About Facebook Advertising?
What's so special, you ask? Oh, nothing. Except that Facebook is the reigning champ of heavyweight social media platforms and their advertising platform is currently the best in the industry.
Facebook boasts 2 billion active monthly users and 1.18 billion desktop daily users.
Facebook accounts for more than 9% of the total digital ad spending and 18.4% of the global mobile digital advertising.
Video Ads
Video ads on platforms like YouTube and social media let you tell your brand story with dynamic content. These ads are ideal for building awareness, promoting products, and connecting with your audience in a memorable, engaging way.
Want To Truly Engage Your Followers?
Video is one of the fastest growing types of media out there, and when combined with the reach of social media, you’ve got a powerhouse of marketing relevance and a competitive advantage. Our social video production services help you harness the power of social videos to benefit your brand message.
74% of all web traffic comes from video. (Source: Brafton)
1 in 4 consumers actually lose interest in a company if it doesn’t have video. (Source: Animoto)
YouTube has over a billion users, almost one-third of all people on the internet. (Source: YouTube)
48% of all consumers have personally shared a company video on their newsfeed. (Source: Animoto)
84% of all consumers said that they have liked a company video on their newsfeed. (Source: Animoto)
Video is the future of social media and your digital presence, so make sure you’re pulling it off with professional social video production services from Ventura Digital.
Local Ads
Local ads drive foot traffic to your physical location by targeting nearby users on Google My Business, Google Maps, and in local search results. You can also run local ads on the Microsoft Advertising Network and the Yahoo network. Local ads are excellent for attracting customers in your community.
Retargeting Ads
Retargeting ads re-engage people who have already interacted with your business. These ads follow users across websites, apps, and social media platforms like Google, Facebook, and Instagram, showing them personalized ads that remind them of your products or services. These ads keep your business top of mind and encourage users to return and convert.
At Ventura Digital, we’ll tailor our full suite of paid advertising solutions to your business’s needs. Whether you’re looking to increase visibility, engage with specific audiences, or drive measurable results, we’ll create custom strategies to help your brand grow.
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Ready to see how Ventura Digital can help get more traffic to your website and generate more leads that result in sales?